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Highlights

Westsiders

I led the full launch of Westsiders, transforming a new suburban space into an award-winning restaurant and bar that brought a distinctly downtown energy to Rocky River. From concept to execution, I developed and directed the complete brand identity; shaping the creative voice, advertising campaigns, menu presentation, and interior design into a cohesive, modern, and cheeky experience that resonated with guests ages 21–55. To maximize reach and visibility, I built strategic partnerships with local media and influencers, ensuring the brand gained broad exposure across multiple channels and established itself quickly in a competitive market. Supporting this launch, I also introduced targeted weekday marketing strategies—such as tailored specials and nostalgic cocktail tie-ins—to drive consistent traffic and reinforce brand awareness.

Twist Social Club

I transformed Twist Social Club from a niche neighborhood bar into one of Cleveland’s most profitable LGBTQ+ nightlife destinations by leading with data-driven marketing, strategic partnerships, and immersive event design. I spearheaded high-profile collaborations with entertainment giants such as Paramount (Gladiator II), Universal Studios (Wicked), and promotional teams for global icons including Cher, Madonna, Cyndi Lauper, and Ariana Grande. Under my direction, Pride programming evolved from a single record-breaking night into a month-long series of consistently high-performing events, more than doubling overall sales and making peak revenue the new standard for a typical Saturday. Beyond the numbers, I redefined the venue culture—balancing underground creativity with commercial appeal—to deliver unforgettable guest experiences, strengthen profitability, and expand Twist’s reach to both loyal regulars and new audiences.

Landmark Smokehouse

At Landmark Smokehouse, I drove year-over-year sales growth by overhauling the brand’s digital and visual marketing to better reflect its Southern BBQ identity and connect with target audiences. I created a comprehensive corporate catering deck that highlighted Landmark’s event spaces, rental options, and catering packages, which was successfully leveraged for outreach to brokers, realtors, and Destination Cleveland. To expand visibility, I contributed copywriting for ESPN commercials and secured brand partnerships that amplified awareness far beyond the local market. In addition to external campaigns, I also directed professional photography teams and produced in-house audio and visual commercials for platforms such as YouTube and Spotify, ensuring brand storytelling remained consistent across multiple channels. These efforts positioned Landmark not only as a Cleveland dining and catering destination but also as a recognizable brand tied to larger media and cultural moments.

Eel River Brewing Company

At Eel River Brewing, I managed all marketing efforts across both national distribution and the local pub, leading brand development, advertising, and promotional strategy. I directed compliant label design and product packaging that distinguished our beers in a competitive craft market, and translated those designs into merchandise, digital campaigns, and custom advertising initiatives. To expand reach, I built collaborations with craft distilleries and social media influencers, while creating content across platforms from social media to industry publications. In addition to overseeing daily marketing execution, I established standardized processes, trained and managed assistants and interns, and ensured consistent, on-brand communication across all customer touchpoints. These efforts strengthened Eel River’s visibility, streamlined operations, and positioned the brewery for long-term growth in both on-premise and distribution channels.

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